RESEARCH - Existing Digipak

JESSIE J' was identified as a soul singer at first, she has aspects of contemporary R&B and pop music music with hip hop influences.

1. PIXIE LOTT - TURN IT UP

genre(s): Pop, soul, R&B, electropop

The image of her on her first album 'Turn It Up' is a midshot of her looking away from the camera.  It's against a very simple grey background with a spotlight highlighting her face.  Her long blonde hair is a little bit messy to give her that 'edge' for the cover, and she's wearing a plain black tank top, with a GOLD and RED design on top of it falling against her neck.  This cover is suitable for a new upcoming artist simply because it doesn't contain too many 'flashy images'.  Also, several musicians stare directly into the camera for their Digipak Cover, but Pixie makes this work because it symbolises how new she is to the music industry, as we see her as an average 'blonde' female.  The simple white font also contributes to this. 

The alternative Digipak Cover on the other hand, shows her come out of that 'new artist shell'.  It has a midshot of her wearing very thick black eyeliner and mascara on and she's holding a very thick rope chain up whilst looking directly into the camera.  Although the image is also quite plain, the black and white effect gives it that 'icing on the cake'.  Both this and the pink font used establishes Pixie Lott as an upcoming artist ready to turn into a high-profile artist.  This is something I would like to create for my DigiPak Cover.

  YOUNG FOOLISH HAPPY

In her second studio album 'Young Foolish Happy', we see Pixie as more of a 'woman' than a 'girl'.  She again goes for the black and white effect but this time, we have a turquoise/green 'X' symbol overlapping the right side of the cover.  To me, the 'X' is symbolic of more 'X-Rated' tracks appearing in this album.  This is reinforced by her lack of clothing for the cover, as the midshot comes across as if she is naked.  The blue/green colour scheme represents how natural this is for people in the music industry - 'they never stay the same'.  Adding to that, the thin black font used again shows how she has matured in the industry compared to the thicker fonts used in her first Digipak Cover.

In the deluxe edition of her CD, we see a wide/mid shot of Pixie standing against a dark gold background.  This time the 'X' is in the middle of  the whole image and it is RED.  She is wearing black clothing, which expose her legs and chest quite alot.  Her pose is very professional, and this again just shows how she has become more comfortable with using her sexuality to 'sell', and how she has matured in the music industry.  This is not something I would go for, I don't think 'Deavian' is at that stage yet.