Sunday, 18 December 2011

RESEARCH - Importance of digipaks


Importance of Digipaks in Music industry

why are cd covers still used?

- to identify artist
- to allow real fans to support their artist rather than download illegally
- to have a connection with musician
- to allow those who prefer hard copies rather than digital copies have a hard copy

how will ancillary products will help promote the:

ARTIST: promotes image of artist, gets name around through social networking sites like facebook, twitter, through websites, magazines, interviews, etc.

MUSIC INDUSTRY: everyone wants to know well the well-known artist came from, other artists will call them to collaborate

VIDEO: promotes image of artist again, in some cases provides visual pleasure, lets fans see their artist move around rather than staring at still posters of them.  
           - sell songs, makes song memorable, helps boost promotion of films and brands maybe, establish artists images, helps promotes ALBUMS.

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