Outside Research - Selena Gomez EMA Advert

I think this advert is really cool, in terms of editing.  Selena Gomez shows off her rapping skills and is going 'head-to-head' with her rapping side and her singing side.  If we had gone with the idea of me being both the artist and the actress, I would've wanted it to be something like this - the artist helping out the actress.  The use of simple fade transitions and jump cuts work really well, as it gives the viewers quick glimpses of each Selena. 

One scene I really liked from the longer version of the advert, was when each Selena would be in the focus, with the other one blurred out.  In our music video, we have shots like this with me standing behind our actress, but instead of me being blurred out, we're both the focus, with her shadow reflecting on me.  This is one of my favourite shots as it really works well with our 'guardian angel' idea.


Below is the amazing advert: