Beyonce's album 'Bday' is a good example of a digipak cover.
It contains one image of Beyonce which is a mid-shot, and it's on the right hand side of the cover. This makes her the centre of attention, and this is what should be done, as she is the artist. I plan to use this technique when designing our digipak. The majority of CD covers I've come across tend to use a mid shot or close up of the artist.
The colour theme is symbolic of how natural her life is (behind the camera of course). The BLUE and GREEN colours show this because they are seen as the 'colours of nature'. Similarly, the streaks of black mixed with the green behind her, represent her experiencing the 'gloomy' and 'dark' things that most people are forced to face. The lack of 'extravagant' and bright colours create a bond with her audience as a 'normal person', rather than as a celebrity.
At the same time, the simple vibe of the cover, suggests that because she is well-known celebrity, a basic CD cover with her face on it, will still attract fans. This is reinforced through the use of the colour GOLD in her hair and her skin tone - it shows how wealthy she is.
Beyonce's 'Greatest Hits' album is a good example of the inside of a digipak.
The digipak has a GOLD and BLACK colour scheme running through it, again reinforcing her wealth and the 'dark' problems she sometimes has to face.
It also has several pictures of Beyonce, again just reinforcing her being the artist. Three of her previous albums are also shown, and this promotes them also.
We see a picture of her in a tight, black, shiny outfit and it shows off her curvy figure. This could attract her male fans, but it can also be seen as negative for her female fans, as it may be promoting the wrong message, e.g: 'this is the ideal body to have'. Nonetheless, it could be argued that she's showing everybody can be beautiful, no matter what size you are. I wouldn't like to include a picture like this in our digipak, but I would like to include several images of me, like this.
The basic font used for the both the Bday Album and Greatest Hits again keep all eyes on the artist, and most fans recognise them from the picture, and not the words on the album.
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