Andrew Goodwin's Theory

Andrew Goodwin’s theory on music videos is “traditional narrative analyses don’t really apply to pop videos”, there are three reasons for this: 

1.    Firstly, he believes pop videos are built without conventional narrative structures (normality, then the problem, then the resolution)
2.   Secondly, in pop videos the artists’ role is both the narrator and the character.
3.    Thirdly, the artist directly addresses the audience by looking straight at the camera (also known as ‘breaking the 4^th wall) as an attempt to involve the viewer with the performance.

There are 3 types of relations between songs and videos:

1.       Illustration

When the link between the lyrics and the music video is very clear, the music video almost acts

out the lyrics.

2.      Amplification

When the videos add new meanings that do not conflict with the lyrics. Metaphorical objects are used in videos to symbolize certain words in the lyrics.

3.       Disjuncture

When there is little/no connection between the music video and the lyrics.