RESEARCH - Favourite previous student video

Nigel, Beverley, Camilla, Irene from 283goswell on Vimeo.

This is my favourite student music video because the lip synching is INCREDIBLE!  It looks so authentic, if I didn't know it was a student video, I would believe that she was the actual artist.  The use of different camera shots as well as the use of different camera movements made the video more engaging.  The editing also draws in the viewers attention, making it more interesting.  This is an example of amplification, as the song doesn't illustrate what is being said in the lyrics, but it does create a new meaning which links to what's being sung.  

I like the sort of cartoon effect with the logo they used at the beginning and end to represent their label 'AG', again this feature made it look more real.  The use of mis en scene especially with the lead singer, fitted the genre very well.  Another thing I liked was the use of transitions, a lot of dissolves and fades were used.  This worked well between the scenes because it just made the whole video run smoothly. 

Another part of the video that worked effectively, was when the boy jumped to the side whilst flicking his arm out to one side, and then the camera followed his movement.  This just added that 'cool' effect to the video and again, it suited the genre well.

Although the story of the video is more or less about love, I would agree with Laura Vulvey's theory.  She did dress quite 'seductively' but it was to an appropriate level.  One thing they could have done better was the scene where they were suddenly outside a church.  It could have made a bit more sense if they were at the place where they first met, or if this shot was used within the middle of the song.  Other than that I think it was fantastic - 100% realistic.  Well filmed, and edited.