Kanye West featuring T-Pain - Good life, is such a simple but amazing video. Most of the time the two are probably just standing infront of a white or black screen, but it's the use of edits and special effects that make the video so interesting. It's one of my favourite videos ever. It is an example of amplification and I think these are the best form for several reasons:
- The viewers' interest is maintained because of the eye-catching detail in the video linking the scenes together.
- Because the real images are black and white, the colour on the special effect stands out more
- It focuses on the artist's image in a simple way, for example they're just standing still or walking about, it's not a fancy video that requires loads of expensive props
Adding to that, with music videos in the amplification form, you don't have to follow the story of the lyrics exactly. This makes it a little more challenging, but they managed to make the video look really good with words flying around in the air.It doesn't really produce humour, it actually focuses a lot on the lyrics, especially because most words are shown in the video. It's an easy way for the fans to learn the lyrics of the song, and also a good way for the meaning to stick in the viewer(s) head(s). It's important for a music video to keep the artist's audience involved and entertained, otherwise they will change the channel, which might also lead to them not liking the song itself.
I liked the song when I first heard it, but then when I saw the video, I fell in love with it even more. I hope to do a video of amplification, so we can bring in our own meaning, whilst relating it to the lyrics without telling the story.
Full video for Kanye West ft T-Pain - Good Life
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