The function of a music video
On the first lesson we were introduced to the functions of a music video. This was new to me as I had never learned about this topic. We were also introduced to the purpose of music videos.
What makes a music video a music video?
- The music/track
- Some genres have 'sexy' girls
- Lip synching
- Lighting
- Types of cuts- 'Non linear editing'
- Slow motion transitions
- Outfits change a lot- unlike a film
- Some genres are just about 'bling'
- Repetition of images
- Dance and performances
- 'Sexyness'
- Verse/chorus structure
- Edit to the beat
Functions and purpose of Music videos
- Sell the song- promotion
- Makes song memorable
- Promoting films and brands
- Promotes/establishes the artist image- Eg: Riahnna
- Establishes genre
- Visual links across promo material
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