Carol Vernallis TheoryCarol Vernallis believes that music videos are edited in a different way to films. She argues that in music videos there is a lot more editing involved and that the editing is closely based to the song (editing to the beat).
Examples of music videos:
The camera moves in time with the music: Eg The Saturdays ‘All fired up’ - when the pace of the music slows down the camera movement is also slow and sometimes there is and obvious edit of slow motion.
The camera moves in time with the music: Eg The Saturdays ‘All fired up’ - when the pace of the music slows down the camera movement is also slow and sometimes there is and obvious edit of slow motion.
A master shot: Don’t Go- Eg. Josh walking towards the camera and Rech sitting on the staircase are the main shots giving the video a structure.
Jump cuts: Mark Robson/The Saturday’s ‘All fired up’- Eg. While he’s singing there are a lot of jump cuts which moves to the pace of the music. There are usually these jump cuts when the pace of the music is fast. Also in these two videos a motif of the colour can be seen. The Saturdays use black and white as their motif while Mark Robson has different colours but still manges to create a motif. Eg: boy wearing red has a girlfriend wearing red and owns a red bicycle.
No comments:
Post a Comment