Andrew Goodwin’s Theory.
Andrew Goodwin believes music videos are made in three different ways:
Illustration: When the video tells the story of the lyrics.
Amplification: When videos introduce new meanings that do not contradict the lyrics but add layers of meaning.
Disjuncture: When there is little connection between the lyrics and the video or when the video contradicts the lyrics.
Examples of music videos for each category:
Illustration: The streets- Fits into this category as the artist is constantly looking at photos which come to life while illustrating the lyrics he is singing.
Amplification: Amy Winehouse ‘Back to black’- itfits into this category as it shows someone has died but adds extra detail through the slow motions and her constant narrating while acting out the lyrics.
Disjuncture: Bat for lashes ‘Whats a girl gotta do’- it fits into this category as the acting is completely irrelevant to the lyrics she’s singing.
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