Well, my ancillary product (my digipak) has only one visual link to my music video, and thats on the inside cover of the digipak. The ending shot of my music video is print screened on to the inside covers of my digipak, with a quote from the song "Don't loose who you are, in the blur of the stars." Also, the title of the album is named after our song "Who You Are" so it makes it creates a clear link to the music video.
Do I think my target audience would be able to make the link immediately between the music video and the digipak? No. I think the visual link should be stronger and on the front cover of the digipak if i want my audience to recognise it straight away.
However in both my music video AND my ancillary product the artist is staring straight into the camera - breaking the 4th wall- and making it more intimate between the artist and the audience, as Andrew Goodwin stated.
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