Evaluation Q4 What have you learned from audience feedback?

As it's seen many people liked our video, they thought it told a storyline very well and the verse/chorus structure was seen perfectly. However there is always room for improvement. Here are some of things people said about our video:

"I liked it because the audience is able to identify with the actress in the video, it follows a very clear storyline almost like we're following the artist Deavian through her journey. I do think you could have improved it by having a variety of shots and making the transitions flow a lot smoother"

Angie-Student

"I think the video being in black and white was good as it made it different to the rest and it complimented the storyline very well. I think the performance of the artist could have been better It could have been more natural not too staged."

Michelle- young adult(from outside college)

I also asked my teacher Louisa for some feedback, I can't remember her exact words but she said that even though we had to start editing again, we managed to produce a good piece of work. She said we made the verse/chorus structure very clear and used effective transitions to change scenes.

From the videos above I can clearly see what I could have done to improve my video. Even though we had good comments it's always good to see what improvements could of been made. Many people commented on the artists performance, they said she could have shown more emotion. I agree with this as the performance is vital for a music video to be effective. The audience tend to look at the artist performance a lot and judge them by it. They don't exactly look at the editing which is why a good performance from the artist is important. Our song had a deeper meaning which required a very believable performance in order for the audience to connect and identify with the artist. I think that If I was to the video again I would make sure the person who is performing really shows a lot of emotion by really connecting with the song.

Some people also said that there could have been a variety of shots and I agree. In fact we realised this issue after we finished filming but it was too late to film again so we had to work with what we had. A variety of shots always makes a music video a lot more effective as in some way it shows more about the artist. If I was to start filming again, I'll make sure that I get a lot of footage because it will always come in handy in the editing process. Looking back at my video I think we should have used a variety of angles low, high and side angles this prevents it from looking 'static' as someone said in our feedback.

Overall, I think that our group managed to produce a good piece of work even though we began editing from scratch on the final deadline day. We had great potential to do better but unfortunately technology wasn't on our side that week. However the feedback given to us gives me a better idea of what to do and not to do the next time I come across in doing a music video.