Of course the original video for 'Who You Are' was also a big influence location wise. It was released a few days after we had decided to do it, so we had to make sure that even though most of it was set in a bedroom, that the two were still different in some way.
Jessie J
ASHANTI & ADELE
Adele's music video for 'Someone Like You' had major influence with the our editing for our music video - mostly transition wise.
She had images overlapping each other and a lot of fade in/fade out transitions were used. It not only suited the slow tempo and editing of the song, but it was also a professional way of getting from one clip to another.
A clip from our music video with the overlapping effect
A clip from Adele's video with the same effect
Another clip from Adele's video with the same
effect
When doing some research, me and my group found that the effect was called 'superimposition'
We tended to use dissolves and fades for most of our transitions because it had a similar look and worked well.
Adele's video also inspired us to do a black and white theme, although we had originally decided to do so due to our bad lighting during filming.
Below is the original music video for 'Someone Like You'
Ashanti's video 'Rain On Me' was another very big influence in terms of MIS EN SCENE and EMOTIONS
Ashanti's video is about a female superstar who is dating a jealous and violent man. During the video we see the two arguing, we see him turn angry, and we see her depressed, eventually plucking up the courage to leave him.
It's a strong topic for her to touch, but I think she did it well. This is one of my favourite music videos ever.
Rain acts as an important 'prop' in this video.
It's in almost every shot and it reflects the name of the song 'Rain on Me' aswell.
I believe the rain symbolises sadness and depression, but also acts as an 'act of happiness' at times covering up the depression, for example when the two are making love at the window.
Jessie J also had rain falling down in the original video, as well as Leona Lewis. I would of really liked to have the same idea aswell but it wasn't possible.
We did include aspects of water though, with the water fountains and this was to symbolise the depression of the actress.
Ashanti's video has also had influence on the emotions of our actress. As her song is a really depressing one, I thought it would be great to get our actress to do similar facial expressions to make it look realistic.
Here we have the two actresses looking at their reflection in the mirror
wondering why they are going through what they are going through
Here we have a close up of Ashanti - she's coming to terms with what's going on, and we have our actress who is also struggling to deal with the reality of her situation.
Here we have both actresses laying on their beds dealing with their depression.
Below are the real music videos for Ashanti's 'Rain On Me' (two different videos)
This is the video I've been referring to throughout this blog
and this is the other version :)
MAIN VIDEO INFLUENCE - NARRATIVE WISE
Ludacris featuring Mary J Blidge - Runaway Love
As wikipedia puts it:'Each one of the three verses of a fictional account telling the troubles in the lives of three runaway female adolescents; a nine-year-old named Lisa, a ten-year-old named Nicole, and an eleven-year-old named Erica each ending up running away to escape each of her own problems.'
Our narrative was about a girl who had very low self-esteem, nobody to turn to, and just hated herself in general.
The 'Runaway Love' video inspired me to go for the 'guardian angel' storyline, where the actress does not see the artist whenever the two are near each other (shown above and below)
All the girls in Ludacris' video eventually 'run away' literally from their problems so we wanted to show that in our video aswell.
It's not actually shown where the girls run to in either of the videos.
Below is the original music video for Runaway Love
I think maybe one convention my music video did challenge was Mulvey's theory of 'visual pleasure', as I was fully clothed in the video. Several female artists tend to show a lot of skin by wearing revealing outfits but we decided to not be so 'out there' for a first music video.
Below are some examples of 'visual pleasure' in music videos
MORE CONVENTIONS FOLLOWED & CHALLENGED
Digipak and Advertisement.
PIXIE LOTT'S FIRST ALBUM 'TURN IT UP'
As mentioned in a previous blog, red and gold were the colours that stood out most in the image to me. The cover was also suitable for an upcoming artist as the image is quite simple, as is mine. I added gold to my colour scheme to symbolise the wealth I wish to have soon.
NATASHA BEDINGFIELD'S FIRST ALBUM - 'UNWRITTEN'
Natasha Bedingfield's first album also had a gold/yellow colour scheme running through it, again symbolising her destined for wealth. The simple image again portrays her as a 'plain' new artist, a newcomer to the music industry. I also included a simple mid shot for my front cover to reinforce this.
As well as this, I included the 'Island Records' logo, a barcode, a tracklist, a copyright statement and the copyright logo - all making the digipak look authentic.
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Most advertisements I came across were not for my genre at all, so it was quite hard to create my poster to be honest. It was mostly made up as I went along, sticking closely to the colour scheme of my digipak.
I did manage to add tour dates, tour cities, websites, phone numbers for tickets, and twitter/facebook url. I also included a picture of the album itself and well known sources such as amazon, so people would know where to find the album.
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