Summary of class discussion!
In class we have looked at existing digipaks and what they are.
What is a digipak?
It's a modern approach to CD packaging, usually made of thick cardboard, and allowing the possibility of including more information about the artist in a form a small stapled booklet. Digipaks are visually pleasing, allowing sophisticated graphics that can run across all of the panels establishing a graphic theme. Digipaks come in 4,6 and 8 panels that fold outwards. They allow the possibility of including more than one disc.
What should a digipak contain and look like?
It should contain:
- Name of artist/band
- Name of album
- Track listing for the album
- Production information, including copyright and company details
- A few thank yous
- Collage of photographs of the artist/band during the filming of the video
- Snippets of lyrics from the songs
- Behind the scenes information on the making of the album
It should look appealing to the target audience with clear font and attractive colour scheme. As we are establishing a new artist we should promote the atist's image through the digipak. To do our ancillary products we were told to use Photoshop or Quark express.
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