For a first music video, this is absolutely amazing. Other than the beautiful location, one editing technique I really enjoyed are the fade transitions. It works well because it suits the whole beach scenario. The jump cuts also work well as it flows in time with the tempo of the song.
A variety of shots are also used such as establishing shot, close up, wide shot, low angle shot, high angle shot, etc. The use of the panning camera movement also works well because it again blends in with the song pace.
In terms of Mis En Scene, they seemed to have a 'blue and white' colour scheme, although one of them was wearing red/crimson bottoms. The colour scheme fitted well with the setting as the sky was a bright blue along with the waves in the water, and there were times in the video when the boys were on a white settee.
It's a cute video that is just about teenage love, and I love it. I hope to see more videos like this from the group.
One Direction - What Makes You Beautiful
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