Jessie J's urban image is thrown at you with a clear image of Jessie J establishing this is her website and reinforcing her urban style.
If you scroll down you will see a picture of the artist holding a Mobo award. This gives the artist recognition for winning her awards and supports her musical success. This also persuades consumers to trust her music as she has won Mobo awards for it.
Finally, there is the prices of the CD's on the website and a 'basket' for them which makes the consumers feel they are shopping.
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